Behind the Scenes of a Colosseum Athletics Photo Shoot

It's the middle of summer but, we are already in action for Fall 2012. The Colosseum Athletics photo shoot to display the Fall 2012 line was conducted in Greenville, SC just recently. We were looking for a picturesque location that gave the sense of tradition and team spirit. Sirrine Stadium ended up being the perfect fit. Lush grass and trees, old brick, a stone arbor, and beautiful pathways were ideal. Sirrine Stadium was first used in 1936 by Furman University and holds 15,000 people. Sounds small but, when I tell you that the seating still consists of the original poured concrete from the 1930's it sounds more prestigious. For those of you who have seen the movie "Leatherheads" starring George Clooney and Renee Zellweger, Sirrine Stadium had an appearance in there. The movie was shot in various locations throughout South Carolina, North Carolina and Tennessee. There must be something about the stadium everyone likes!

Regardless of the southern weather, the photo shoot was a huge success. We started early in the morning to help us out. However, it still ended up being 94 degrees, sunny and humid before noon. Imagine wearing hooded sweatshirts and pants while making it look like you're standing outside on a cool fall day. Yeah, not so comfortable. I felt terrible for the models but, wow, when you see these pictures ( on the website soon!) you will think they were taken in October. Thank you to our fabulous models and photographer! Here's a glimpse of some candid shots captured...

Summer Tees Guys Should Own

The best thing about guys clothing is certain items can be worn for years. With women, it seems like you just bought something and before you even get a chance to wear it you're already on the hunt for something "new" and catch yourself saying "I don't have anything to wear" ( while gazing into an overstuffed closet). I've been scoping out the streets, media, retailers and latest fashion show reviews only to find that men's casual apparel is making a big statement with simple tees. Not anything fancy…just basic old school tees ( guys have it so easy, right ladies? Old school tees is just one of the many fashion statements for us this season). There are 8 styles of tees that every man should have ready to wear this summer. Perhaps it's even already in the closet from last summer or 10 years ago. If not, head to just about any men's store or vintage shop. Pair it up with some cool shades, jeans, blazers or hat to kick it up a bit. Take a look at the must have men's tees...

A New Start

What do you think of in May? Come on ladies and gentlemen…it's not that hard. It's that time of year again…Graduation, exams, spring break, summer vacation, bikini season, new job hunts etc. Most people would say this time of year is bittersweet. We're all hard workers just like you but we strive to maintain a healthy and low stress lifestyle. Graduation is exciting, exams are stressful and warm weather makes you think "Yikes, I need to get my booty back in shape". There are so many little things you can do every day to get back on track to a healthy lifestyle. Not to mention, shed those pounds you may have put on in the past 4 years. Our company is more than a clothing company, we are also a lifestyle company. We care about the world and everyone in it. We keep into consideration busy schedules when designing our line. The activewear and yoga inspired clothing we create is made to be comfortable and versatile throughout the day. We want to help you be the best you can be :)

Here are 10 little things we suggest to give yourself a boost. Print this off and tape it up somewhere to give yourself a reminder. Enjoy! 

Team Looks for Spring

We're showing you how to wear your favorite college t-shirt this spring. Team tees are not just for game day anymore! The style on the right would be so cute for casual friday in the office.

(The looks are shown with the Colosseum Athletics "Rush V-Neck" now in stores)

Happy Spring!

Happy first day of Spring! The birds are chirping, flowers are blooming and the sun is shining this morning. We are sure glad to see it warming up after a long winter and recent trip to snowy Salt Lake City, Utah for CAMEX 2012 (Campus Market Expo). The show was a big success thanks to all the hard work of our Merchandising and Sales teams. We had a great time showing off the new Holiday 2012 collection which features luxurious fabrics, advanced apparel technology, trendy silhouettes and more. The crowd was quite impressed with our unique take on outerwear that is new the the world of collegiate sportswear. We can't share too much information with you now…but if you stay tuned you may get a special sneak peak before the line hits stores!

We all had a great time exploring down town Salt Lake City. Coffee shops are always a must when we're on the road and Toasters was the winner that week. Everyone in the city was very friendly and welcoming, the night life was rockin' and we were completely surrounded by beautiful snow covered mountains all day. Our Sales Planning & Licensing Manager even had the opportunity to go to the Olympic Skating Oval. What a good time!