The Varsity Jacket Revival

The Varsity Jacket: A transeasonal staple. This fall the varsity jacket is making a strong comeback. The fashion industry has always been and will probably always be infatuated with preppy aesthetics. From run way to retailers throughout the apparel market you will be seeing this piece make a statement. We already see the varsity jacket as the athletic on-going sportswear trend. However, recently designers have redefined the look and meaning behind this classic. It is not just for the jock guy, an after gym cover up, the sporty girl. It is being reinvented as the item that girls of every type will wear all year long. We associate the varsity jacket with Fall but you will be seeing it stretch its life time 365 days. Bright colors, sequins, leather, fleece, satin and sweater knit versions…it's out there. Maybe it even has big patched heart instead of a number. We've been seeing it all…buttonless, applique free, long, cropped, classic to futuristic. Wear one to the gym, the grocery store or even with evening attire! We just can't say 'no' to this new trend. Perfect for us…our design team has been working hard to stay on track with the 'next big thing'…keep your eyes open for the Colosseum Athletics varsity jacket hitting stores later this year.

Take a look at some new varsity jacket trends we have spotted and love….

Goodbye Summer, Hello Fall

Summer is sadly coming to an end. If you're a summer loving girl like me you know how it feels to be putting away the flip flops, shorts, and bikinis. The cook out's are no more, weekend lake and beach trips with friends and family dissipate, the nights get cooler and that natural sun kissed tan begins to fade. Ok, enough of the mourning. In many parts of the country, the true crisp fall temperatures will be starting in a few weeks. I know what that air feels like being an original northern girl myself. When  you get that first cool night by the bonfire, you know it's back to school season. My favorite part of back to school was the shopping. Duh, of course…new pen's, notebooks, dorm/apartment decor, a couple new college tee's and sweatshirts, a new book bag ( a couple totes for each outfit perhaps?), new work out attire ( motivation to keep in shape during tailgate season), and most important a new outfit. Don't judge, I know many of you out there are thinking the same thing.

So what are this falls campus necessities? There are a few staple items many of us look for at this time.
The perfect boot, a bag ( or two or tree). and the technology must have. We'll be on the look out for the hottest campus accessory trends. What are your fall favs?