Tuesday, September 11, 2012

The Varsity Jacket Revival

The Varsity Jacket: A transeasonal staple. This fall the varsity jacket is making a strong comeback. The fashion industry has always been and will probably always be infatuated with preppy aesthetics. From run way to retailers throughout the apparel market you will be seeing this piece make a statement. We already see the varsity jacket as the athletic on-going sportswear trend. However, recently designers have redefined the look and meaning behind this classic. It is not just for the jock guy, an after gym cover up, the sporty girl. It is being reinvented as the item that girls of every type will wear all year long. We associate the varsity jacket with Fall but you will be seeing it stretch its life time 365 days. Bright colors, sequins, leather, fleece, satin and sweater knit versions…it's out there. Maybe it even has big patched heart instead of a number. We've been seeing it all…buttonless, applique free, long, cropped, classic to futuristic. Wear one to the gym, the grocery store or even with evening attire! We just can't say 'no' to this new trend. Perfect for us…our design team has been working hard to stay on track with the 'next big thing'…keep your eyes open for the Colosseum Athletics varsity jacket hitting stores later this year.

Take a look at some new varsity jacket trends we have spotted and love….

1 comment:

  1. It is great to see that so many new styles of these jackets are getting introduced in the markets, the bottom left style with shorts is very nice.

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